Santros

There is an interesting story about how Hyundai built the Santro brand in India. In 1999, the car was launched with Bollywood star Shah Rukh Khan as brand ambassador. Despite high decibel advertising and being affordably priced (starting at Rs 2.99 ...

In April 1997, when the South Korean automaker set up its first factory in Sriperumbudur and chose Hyundai Santro as its vehicle of choice to enter India, Koo was national sales head. In that capacity he was in the forefront, enlisting dealers, setting ...

In 1999, 20 Santros (a car also known as the Atos) departed Hyundai's production facility in Chennai for Nepal. That was the first export shipment and ever since then, the Korean major has made a mark in India's automotive history by becoming the ...

Prior to that around 30 percent of Santros sold were used as taxis, the rest for personal use. With the i10 entering the taxi market, Hyundai Motor India hopes the taxi segment will be a key contributor to its sales story in the years to come. "Mumbai ...

Hyundai Motor will soon stop producing the Santro, the South Korean automaker's launch model in India that has become a synonym for the company and earned the country the label of a small-car manufacturing hub. Another hatchback that was once ...